research : e-mail crm statistics

E-mail CRM Statistics
Up to 70% of a dealer's customers now have e-mail accounts.
Targeted e-mail promotions generate 5-35% response rates, up to five times the response rates of traditional direct-marketing programs.

E-mail provides dealers the ability to quickly send sales and marketing promotions without the two- to three-week lead-time required by direct mail.

Dealer clients have shown that 96% of online consumers want dealer correspondence via e-mail. Specifically, 96% found e-mail coupons beneficial and 86% of the respondents said they like receiving service reminders and coupons for their dealership via e-mail.

According to J.D. Powers & Assoc., repeat customers spend about $1200 more per transaction than new customers. In spite of this, about 90% of most dealers' budgets is geared to first-time customers (NADA Industry Analysis).