For one thing you'll need a mail server large enough to send mass E-mails and a program that can support it...which many of you know...are not your desktop computer and Outlook.

I'll get a little techie here...but bear with me...You'll need to make sure you have a Return Domain Name Server along with an Abuse E-mail and lets not forget an SPF Record, i.e. Sender Policy Framework. The reason for this is because Internet providers such as AOL, Yahoo, and Road Runner arbitrarily check these areas when receiving messages to make sure the sender is who they say they are and not some spammer trying to hide their identity so as to send unwanted e-mails.

If those systems aren't in place, then the Internet Provider can "block" the messages from being delivered and once this happens, it's not easy to fix.

I haven't even touched on the fact that all your E-mail Ads will need to be created following the Can Spam Law, which has too many aspects to list here.

Oh and did I mention that you'll need to have an individual who will handle your E-mail bounces? Bounces are bad E-mails that are no longer current that need to be taken out of the marketing database or updated through customer contact, either by phone or mail. This is a very time consuming task, but this will maintain the integrity of your database.

You'll also need graphic people on staff because you'll want to send pretty ads, not just plain text. I don't have to tell you...a picture says a thousand words...I could go on and on but I'll stop here.

365MT follows all the legal guidelines along with the Internet providers rules and regulations, we've done the work so that you don't have to worry. So if you'd like peace of mind let 365MT handle your E-mail communications. I guarantee you'll be happy with the quality and the results. Now all you need are your customers e-mail addresses. No worries, I have a plan for that as well!